“Myanmar’s 50 to 60 million people constitute one of the country’s largest resources.”
Myanmar’s 53.6 million population (GLOBAL RANKING-26), Itself is an attractive pool of resource as TWO-THRIDS of the total population are the working of age of 15 to 65 – HIGHEST % RATIO IN ASEAN.
The strategy of leapfrogging traditional 2G mobile usage to 3G and 4G network has been an opportunity in a market like Myanmar where consumers see the value of a smart phone and mobile data over cheap feature phone, however, being said, growing mobile data penetration among low-income population is a challenge for mobile operators in developing countries.
This is what the rest of the world look like… (Sadly?)
“Mobile phone was an extravagance available only to the rich and well-connected— and even they couldn’t buy good reception.”
By the end of 2013 mobile subscriber penetration in Myanmar was estimated at 11%, one of the lowest in the world. Mobile communications were provided by state-controlled operators and a lack of investment and competition: in 2013 the cost of a SIM averaged $125 USD.
Before 2013, owning a sim-card (mobile phone) is the indication of a social status which ultimately become basis need after 2013 due to the dramatic pricing drop of SIM-cards pricing and availability of cheap smart phones in Myanmar market.
> 80% current market share for VAS is from major cities.
> Over 40% current consumer market share is of middle class income and above.